December 26, 2023 “hard4beat” was born.

At the time I weighed over 320lbs, I was depressed, temperamental and selfish. Unhappy with myself and my mental health I reached out to my long time Coach, Coach Karl (Island Fitness Culture) and we immediately got to work. (Literally the following day) He helped me change my life for the better. Without his guidance and persistence, there would be no HARD4BEAT, there would be no story to tell. 

Fast forward to now— 2+ years later, I have lost over 130+lbs, took control of my life and inspired others along the way. Now I’m living my best life💯

Over the last 6 months, I been putting myself through rigorous fitness challenges, testing my physical and mental health, in order to establish and validate the meaning to Hard4beat. I think I did that and more. 

Hard4beat is not just a “clothing” brand, it is a mindset and a lifestyle. When you hear the phrase “Hard4beat”, it goes beyond “fitness accomplishments”, but, anytime you overcame hardship, wether it was at work, school, life, ANYTHING and you came out of it on TOP. That is the true meaning of being Hard4beat. 

Mahalo to those who been rocking with me since day 1, keep your head down and grind, and like I always say, remember 

BE HARD4BEAT, LETS GO! 

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